VusionGroup — 13 prefixes (MA-L)

VusionGroup GmbH holds 13 MA-L (24-bit) OUI blocks registered under the organization name "VusionGroup," the company formerly known as SES-imagotag / Store Electronic Systems before its 2024 rebrand, following the 2014 alliance with Austrian firm imagotag GmbH. Twelve of the thirteen blocks register to the same Fernitz-Mellach, Austria address (Kalsdorfer Straße 12), consistent with a single manufacturing/engineering site; one block, BC:A1:3A, registers to a separate Graz address, likely an earlier or distinct filing rather than a data error. VusionGroup is a genuine, identifiable Retail IoT company — the global leader in electronic shelf labels (ESL), the small battery-powered e-paper price tags used by major retailers including Carrefour, Colruyt, Edeka, Lidl, and Walmart. FCC equipment-authorization filings for named ESL products (EDG3-0290-B, EDG3-0350-B, EDG5-0210-A) corroborate the hardware context under the VusionGroup GmbH name. The 13-block OUI footprint plus documented product line and FCC filings clear the multi-signal substance bar this pipeline applies to single-vendor OUI entries — this is not a bare shell registration.

IEEE assignment

13 MA-L prefixes → "VusionGroup" [Confirmed] — IEEE the IEEE MA-L registry

Registry / block size

MA-L only (24-bit OUI); no MA-M (the IEEE MA-M registry) or MA-S (the IEEE MA-S registry) matches [Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry, the IEEE MA-S registry

Registered address (12 of 13 blocks)

Kalsdorfer Straße 12, Fernitz-Mellach, Steiermark, AT 8072 [Confirmed] — the IEEE MA-L registry

Address discrepancy

BC:A1:3A registers to St.-Peter-Gürtel 10b, Graz, AT 8010 — a different address from the other 12 blocks, most likely an earlier/separate filing rather than a duplicate or data error [Likely] — the IEEE MA-L registry (line 38498 vs. surrounding lines)

Company identity / history

VusionGroup, formerly SES-imagotag / Store Electronic Systems (allied with Austrian imagotag GmbH in 2014; renamed VusionGroup in 2024) [Confirmed] — https://en.wikipedia.org/wiki/VusionGroup, https://www.vusion.com/about/

Company substance

real operating company, global leader in electronic shelf labels (ESL) / Retail IoT, named enterprise customers (Carrefour, Colruyt, Edeka, Lidl, Walmart) [Confirmed] — https://en.wikipedia.org/wiki/VusionGroup, https://www.vusion.com/about/

Device types

electronic shelf labels — battery-powered, e-paper display, BLE-connected retail price tags [Confirmed] — FCC ID filings (fccid.io/2ACQM-EDG3-0290-B, /2ACQM-EDG3-0350-B, /2ACQM-EDG5-0210-A)

Company status

active [Confirmed] — vusion.com

Secondary corroboration

api.macvendors.com (C8:77:F3 → "VusionGroup") and hwaddress.com both independently confirm the vendor mapping for at least one sampled prefix [Confirmed] — https://hwaddress.com/oui-iab/C8-77-F3/

Allocated / registration dates

Unknown — IEEE's the IEEE MA-L registry publishes only Registry, Assignment, Organization Name, and Organization Address, with no date column; no date is attributed to IEEE for any VusionGroup prefix. Third-party "date registered" values (e.g. macverify.com, which returned HTTP 403 on verification attempt) are database artifacts, not IEEE facts

[Confirmed] — the IEEE MA-L registry schema

Verified sample prefixes

18:FB:8E, 40:3E:22, 6C:F4:3D, 84:00:55, 84:C7:E2, 88:22:22, A4:EA:4F, B8:C0:51, B8:DC:7D, BC:A1:3A, C4:EB:68, C8:77:F3, F8:32:BA [Confirmed] — the IEEE MA-L registry (lines 7339, 7686, 7866, 15371, 30886, 30887, 31017, 31179, 38498, 38506, 38591, 39219, 39398)

Related vendors

SES-imagotag / Store Electronic Systems (predecessor legal name), imagotag GmbH (2014 Austrian ally, pre-merger) [Confirmed] — https://en.wikipedia.org/wiki/VusionGroup

Analyst note

13 separate MA-L blocks under one org name/address, plus a documented, named product line (ESL) and FCC filings, is well above the bare single-OUI shell threshold — treat as a substantive vendor entry, not a thin registration.