Snorble holds a single MA-L (24-bit OUI) assignment, prefix 44:D2:67, registered to "Snorble" at PO Box 40, Skillman, NJ 08558, United States. The block appears only in IEEE's oui.csv (MA-L registry); it is not present in the MA-M (mam.csv) or MA-S (oui36.csv) files, so this is a full 24-bit OUI carrying roughly 16 million addresses. Snorble Inc. is a small US startup (founded 2019, Montgomery/Skillman NJ area) that designs an AI-enabled "smart companion" plush toy for children roughly ages 2–7. The flagship device is screen-free and camera-free, runs on-device audio/NLP on a MediaTek Genio 350 (MT8365) edge-compute SoC built with hardware partner OLogic, and pairs with a companion mobile app for setup, content, and OTA updates. Connectivity is Wi-Fi plus Bluetooth via the Genio platform; the exact shipping band selection (2.4 GHz-only vs dual-band) is not disclosed in public sources. Because the product targets children and ingests audio — even when processed locally — a 44:D2:67 address on a network should be treated as a children's IoT device with the associated privacy sensitivity. No CVEs or public security incidents were found, and formal COPPA compliance status is not confirmed in public sources. As with all OUI work, the IEEE registry publishes no assignment date; a "September 16, 2022" date seen on third-party tools is a database artifact, not an IEEE fact.
- IEEE assignment
- 44:D2:67 → Snorble, registered Skillman, NJ, US [Confirmed] — IEEE oui.csv (MA-L), line 405; corroborated by maclookup.app and udger.com
- Registry / block size
- MA-L (24-bit OUI; ~16M addresses); single assignment. Not present in mam.csv (MA-M) or oui36.csv (MA-S). [Confirmed] — IEEE oui.csv; maclookup.app. NOTE: IEEE's public OUI data publishes NO assignment/registration date (columns are only Registry, Assignment, Organization Name, Organization Address); any "date registered" on third-party tools is a database artifact, not an IEEE fact.
- Registered address / country
- PO Box 40, Skillman, NJ 08558, US [Confirmed] — IEEE oui.csv (MA-L); maclookup.app; udger.com
- Company status
- active (Snorble Inc., founded 2019, New Jersey) [Likely] — gust.com/companies/snorble; snorble.com
- Allocated date
- Unknown — IEEE publishes no OUI registration date. Third-party maclookup.app records 2022-09-16, but that is a database artifact and is recorded as approximate-only, not an IEEE fact. [Unknown / artifact] — maclookup.app
- Device types
- consumer IoT — children's AI "smart companion" plush toy (screen-free, camera-free), ages ~2–7 [Confirmed] — snorble.com; mediatek.com tek-talk blog
- Hardware platform
- MediaTek Genio 350 (MT8365) SoC; OLogic edge-compute module (hardware partner); on-device audio/NLP/CV [Confirmed] — mediatek.com tek-talk blog; ologicinc.com/portfolio/snorble
- Connectivity
- Wi-Fi + Bluetooth via the MediaTek Genio platform; Wi-Fi optional for daily use, Bluetooth for app pairing. Exact shipping band selection (2.4 GHz-only vs dual-band 802.11ac) not disclosed in public sources. [Likely] — mediatek.com Genio 350 product page; help.snorble.com
- Security context
- privacy-first design — no camera, on-device audio processing (per vendor claims, not cloud-forwarded), parental controls via companion app, OTA updates. Targets children (COPPA-adjacent); no formal COPPA certification confirmed in public sources. [Likely] — mediatek.com tek-talk blog
- Website
- https://snorble.com/ [Confirmed] — snorble.com
- Analyst note
- A 44:D2:67 address identifies genuine Snorble hardware (single MA-L block, niche children's IoT toy). No known CVEs or incidents. Because it ingests audio and targets children, classify it as a privacy-sensitive children's IoT device on the network.