Qingdao Hisense Electronics Co.,Ltd. — 2 prefixes (MA-L)
Summary
- // what this is
- Qingdao Hisense Electronics is registered to MAC prefix
08:BA:5Fand 1 more in the IEEE OUI database. When a device's MAC address begins with08:BA:5F, that block was registered by Qingdao Hisense Electronics — the OUI identifies the maker of the network hardware, which is not always the brand on the device. - // analyst note
- Two confirmed MA-L blocks under one identifiable, publicly-listed parent clears the multi-OUI/company-substance bar; device- and security-context findings are vendor-family-level, not confirmed per-OUI.
About this vendor.
Qingdao Hisense Electronics Co.,Ltd. holds two IEEE MA-L OUI blocks, 08:BA:5F and 64:AE:F1, both registered to the identical organization-name string and identical address (Qianwangang Roard 218, Qingdao, Shandong, CN 266510 — the "Roard" typo is the registry's own spelling, preserved verbatim). That is meaningfully more than a bare single-OUI shell registration, and the name traces to a real, identifiable company: it is the legal predecessor name of what is now Hisense Visual Technology Co., Ltd. (Shanghai Stock Exchange code 600060), renamed in December 2019, the publicly-listed TV/display-focused subsidiary of Hisense Group — a large Chinese multinational electronics and appliance manufacturer headquartered in Qingdao with products sold in over 160 countries. It is a distinct legal entity from several other Hisense-family registrants in the same registry (e.g. "Qingdao Hisense Communications Co.,Ltd.", "Hisense Electric Co.,Ltd", "Hisense Broadband Multimedia Technology Co.,Ltd."), which hold their own separate OUI blocks and are not merged into this slug. Product context points toward Hisense's dominant TV/display category (the VIDAA smart-TV platform), though no source ties either specific prefix to a named device model — that association is inferred from the parent company's business line, not confirmed at the individual-OUI level. A general corporate security surface exists (a published Vulnerability Disclosure Policy) alongside vendor-family-level risk reporting (smart-TV Wi-Fi provisioning weaknesses, BadBox Android malware affecting some Hisense-branded hardware, and a December 2025 Texas AG lawsuit over undisclosed ACR data collection), none of which is specific to these two OUI blocks.
- IEEE assignment
- two MA-L prefixes, 08:BA:5F and 64:AE:F1, both → "Qingdao Hisense Electronics Co.,Ltd." at Qianwangang Roard 218, Qingdao, Shandong, CN 266510 [Confirmed] — the IEEE MA-L registry (lines 25361, 33605); corroborated by maclookup.app, uic.io
- Registry / block size
- MA-L (24-bit OUI) only for this exact organization-name string; no MA-M (the IEEE MA-M registry) or MA-S (the IEEE MA-S registry) block registered under this name [Confirmed] — enrichment registry CSVs
- Company identity
- legal predecessor name of Hisense Visual Technology Co., Ltd. (SSE:600060), renamed December 2019; publicly-listed TV/display subsidiary of Hisense Group [Likely] — https://en.wikipedia.org/wiki/Hisense, https://www.dnb.com/business-directory/company-profiles.qingdao_hisense_electronics_co_ltd.a56d7f571e4692fdbf44523ef1761767.html
- Distinct related entities (not this slug)
- "Qingdao Hisense Communications Co.,Ltd.", "Hisense Visual Technology Co.,Ltd", "Hisense Electric Co.,Ltd", "Hisense Broadband Multimedia Technology Co.,Ltd.", "Hisense Mobile Communications Technoligy Co.,Ltd.", "Qingdao Hisense Smart Life Technology Co., Ltd", "Qingdao Hisense Mobile Communication Technology Co,Ltd", "Hisense Home Appliances Group Co., Ltd. Qingdao Branch" — each holds its own separate OUI(s) in the registry[Confirmed] — the IEEE MA-L registry
- Company status
- active [Likely] — dnb.com, patsnap company profile
- Device types
- smart TVs (VIDAA platform) is the dominant Hisense corporate product category; no source ties either OUI to a specific device model [Likely] — https://allabouthisense.com/how-to-find-mac-address-on-hisense-tv/
- Date registered
- Unknown / not applicable — IEEE's public OUI data (the IEEE MA-L registry: Registry, Assignment, Organization Name, Organization Address) publishes no assignment date; not fabricated or attributed to IEEE [Confirmed] — the IEEE MA-L registry (column set)
- Date caveat
- a third-party aggregator (maclookup.app) displays "registered 29 June 2018" for 08:BA:5F; per project policy this is a database/scrape artifact of the aggregator, not an IEEE fact, and is not recorded as a registration date [Confirmed] — https://maclookup.app/macaddress/08BA5F
- Security context
- general Hisense-corporate-family signal only (not specific to these OUIs) — a published Vulnerability Disclosure Policy, 2024 smart-TV Wi-Fi provisioning research covering several brands incl. Hisense, BadBox/BadBox 2.0 Android malware reporting affecting some Hisense-branded devices, and a December 2025 Texas AG lawsuit over undisclosed ACR viewing-data collection [Likely] — https://www.hisense-usa.com/compliance/vulnerability-disclosure-policy-guidance, https://www.unsw.edu.au/news/2024/05/hidden-vulnerabilities-revealed-in-smart-tvs
- Company substance assessment
- two independently-confirmed MA-L blocks under one identifiable, publicly-listed parent company with documented product context clears the abstention bar for a shell single-OUI registration [Likely] — synthesis of registry + web angles; primary IEEE standards-oui.ieee.org site itself was not reachable (anti-bot block), so the OUI-to-name binding rests on registry CSV + third-party aggregator agreement rather than a live primary-source read