MAC address vendor

Netronix — 3 prefixes (MA-L)

Primary prefix
00:08:54
Block
MA-L

Summary

// what this is
Netronix is registered to MAC prefix 00:08:54 and 2 more in the IEEE OUI database. When a device's MAC address begins with 00:08:54, that block was registered by Netronix — the OUI identifies the maker of the network hardware, which is not always the brand on the device.
// analyst note
A MAC starting 00:08:54 reliably suggests Taiwan-based Netronix e-reader/e-ink ODM hardware. MACs starting 00:00:14 or 00:E0:7D carry the 'Netronix' registrant name but should NOT be assumed to be the same company or product line absent further evidence.
[ 01 ] — Context

About this vendor.

Updated  ·  Confidence: Medium  ·  9 sources  ·  How this page is checked

A MAC address beginning 00:08:54 most likely belongs to Netronix, Inc., the Taiwan-based ODM behind Kobo and other e-ink e-reader hardware. The other two prefixes this site groups under the "Netronix" name — 00:00:14 and 00:E0:7D — carry the same or a similar registrant name in IEEE's records but lack the same level of verified corroboration.

This vendor-netronix page is a slug-level grouping, not one company's multi-block allocation. IEEE's OUI registry lists 00:08:54 as "Netronix, Inc." (Taiwan), 00:00:14 as "NETRONIX" (Petaluma, CA), and 00:E0:7D as "NETRONIX, INC." (Brea, CA) — three separate registrations that this site's name-normalization logic buckets together, so the three prefixes should not be treated as evidence of a single company holding three blocks.

Only 00:08:54 clears the bar for a substantive, identifiable company: Netronix, Inc. was founded in Taiwan in June 1997 and is a known original design manufacturer for e-ink e-readers (including Kobo devices, formerly built for Barnes & Noble and Bookeen), digital signage, e-badges, and electronic shelf labels, with an FCC grantee filing on record.

The Brea, CA registration (00:E0:7D) shares the "NETRONIX, INC." name and could plausibly be an earlier or US-side registration by the same company, but no independent or device-level evidence ties it to a specific product. The Petaluma, CA registration (00:00:14) has no corroborating context at all beyond the bare IEEE row — no product, device type, or company website was found.

Device class (00:08:54)
E-ink e-reader hardware and related ODM products (digital signage, e-badges, electronic shelf labels)
Also seen on
Kobo-branded e-readers, historically Barnes & Noble and Bookeen devices (Taiwan entity, 00:08:54 only)
Device class (00:00:14, 00:E0:7D)
Unknown — no product or device-type evidence found
Registrant name pattern
All three IEEE rows use "Netronix" or "NETRONIX" as the organization name, which is why this site's slug logic groups them
Confidence split
High confidence the 00:08:54 block traces to the Taiwan e-reader ODM; Unknown substance for 00:00:14 and 00:E0:7D beyond the bare registration
IEEE assignments
00:08:54 → Netronix, Inc., Hsinchu/Jubei City, Taiwan; 00:00:14 → NETRONIX, 1372 McDowell Blvd, Petaluma, CA 94952, US; 00:E0:7D → NETRONIX, INC., 340 Thor Place, Brea, CA 92821, US [Confirmed] — IEEE MA-L (lines 5532, 14435, 29906)
Registry / block size
MA-L (24-bit OUI) for each of the three prefixes; grouped under one "vendor-netronix" slug by this site's name-normalization logic, not a single company's multi-block IEEE allocation [Confirmed] — the IEEE MA-L registry; this site's own tooling
Company substance (00
08:54): Netronix, Inc., Taiwan, founded June 1997; identifiable ODM for e-ink e-readers (Kobo; formerly Barnes & Noble / Bookeen), digital signage, e-badges, electronic shelf labels [Likely] — https://www.netronixinc.com/company_01-En.html, https://www.mobileread.com/forums/showthread.php?t=263735, https://goodereader.com/blog/e-paper/e-ink-and-netronix-form-a-new-e-reader-company, https://fccid.io/NOIKB-E60QP2 (Taiwan entity generally corroborated; not device-matched to this exact prefix)
Company substance (00
E0:7D): Registrant name "NETRONIX, INC." at a Brea, CA address — plausibly a US-side registration by the same Taiwan company, but no independent or device-level corroboration found; third-party lookup sites only restate the bare IEEE row [Unknown] — https://www.cleancss.com/mac-lookup/00-E0-7D, https://hwaddress.com/oui-iab/00-E0-7D/, https://maclookup.app/macaddress/00E07D
Company substance (00
00:14): Registrant name "NETRONIX" at a Petaluma, CA address — no product, device-type, website, or corroborating context found beyond aggregator restatements of the IEEE row [Unknown] — the IEEE MA-L registry (no external corroboration found)
Registration dates
not published by IEEE for any of the three blocks; IEEE's MA-L registry schema carries only Registry, Assignment, Organization Name, Organization Address — no date column [Confirmed] — IEEE OUI registry schema
Security context
no CVEs, advisories, or vendor-specific security research found for any of the three prefixes in this search pass [Unknown] — no hits found
Website (Taiwan entity, 00
08:54 only): https://www.netronixinc.com [Confirmed] — netronixinc.com
[ 02 ] — OUI prefixes

Assignments by IEEE.

3
// registered prefixes3
  1. 00:08:54MA-L
  2. 00:00:14MA-L
  3. 00:E0:7DMA-L
[ 03 ] — Related

Keep digging.