Keenetic — ~2 prefixes (MA-L)
Summary
- // what this is
- Keenetic is registered to MAC prefix
50:FF:20and 1 more in the IEEE OUI database. When a device's MAC address begins with50:FF:20, that block was registered by Keenetic — the OUI identifies the maker of the network hardware, which is not always the brand on the device. - // analyst note
- A Keenetic OUI = a SOHO/prosumer router or mesh node (predominantly CIS/EU); on a corporate network it could indicate an unauthorized personal router — a rogue-AP / shadow-IT signal.
About this vendor.
Keenetic holds about 2 MA-L blocks registered as "Keenetic Limited" at AT Tower, 180 Electric Road, North Point, Hong Kong. The verified prefix is 50:FF:20. These OUIs appear on consumer/prosumer routers and mesh Wi-Fi. The Keenetic product line originated under ZyXEL (around 2010, the "Internet centre" series) and was separated into an independent company headquartered in Hong Kong during ZyXEL's 2017 reorganization; the exact Hong Kong legal-entity registration detail rests on a secondary registry aggregator and is treated as Likely rather than Confirmed, but the ZyXEL-spinoff fact and the 2017 year are well-corroborated. Keenetic gear is popular in Russia/CIS, Ukraine, Turkey, and parts of Europe. Cross-reference the existing Zyxel entry, since older Keenetic-branded devices may carry ZyXEL OUIs. For triage, a Keenetic OUI is a SOHO/prosumer router or mesh node (predominantly in CIS/EU deployments); on a corporate network it could indicate an unauthorized personal router — a rogue-AP / shadow-IT signal worth investigating.
- IEEE assignment
- ~2 prefixes → "Keenetic Limited", registered Hong Kong [Confirmed] — IEEE MA-L
- Registry / block size
- MA-L; 2 blocks [Confirmed] — maclookup.app (IEEE-sourced)
- HQ / country
- 1202, 12/F., AT Tower, 180 Electric Road, North Point, Hong Kong [Confirmed] — IEEE MA-L
- Company status
- active; Keenetic line originated under ZyXEL (~2010), separated into an independent Hong Kong company in ZyXEL's 2017 reorganization [Confirmed for ZyXEL relationship; HK legal-entity detail Likely] — en.wikipedia.org/wiki/Zyxel, en.everybodywiki.com/Keenetic
- Device types
- consumer/prosumer routers, mesh Wi-Fi [Confirmed] — maclookup.app
- Notable products
- Keenetic routers and mesh Wi-Fi
- Verified prefix
- 50:FF:20 (Keenetic Limited) [Confirmed] — maclookup.app
- Special note
- Popular in Russia/CIS, Ukraine, Turkey, and parts of Europe. Cross-reference Zyxel — older Keenetic-branded devices may carry ZyXEL OUIs. The IEEE registry publishes no assignment dates, so none is stated here. [Confirmed]
- Related vendors
- ZyXEL (former parent / sibling brand)
- Analyst note
- A Keenetic OUI = a SOHO/prosumer router or mesh node (predominantly CIS/EU); on a corporate network it could indicate an unauthorized personal router — a rogue-AP / shadow-IT signal worth investigating.