Johnson Outdoors Marine Electronics (Minn Kota) — 3 prefixes (MA-L)

A MAC address beginning with 90:B9:7D, C8:71:25, or 00:1A:29 belongs to Johnson Outdoors Marine Electronics, doing business as Minn Kota — the trolling-motor brand of Johnson Outdoors Inc. (NASDAQ: JOUT). These addresses typically show up on Bluetooth-enabled trolling-motor electronics and their companion remotes, not on general-purpose computing or networking gear.

Minn Kota's Bluetooth lineup spans i-Pilot, i-Pilot Link, the Micro Remote-Bluetooth, and Bluetooth-enabled Ulterra and Riptide Ulterra trolling motors. These products anchor Johnson Outdoors' "One-Boat Network," which pairs Minn Kota trolling motors and Talon shallow-water anchors with sister-brand Humminbird fish finders over a wireless link, controllable from a companion mobile app — a plausible explanation for why the line spans three separate OUI blocks across product generations.

Two of the three blocks (90:B9:7D and C8:71:25) register to 1531 E Madison Ave, Mankato, MN — Minn Kota's actual headquarters and manufacturing site. The third (00:1A:29) registers to 1220 Old Alpharetta Rd, Alpharetta, GA, a separate address not explained by sources found in this research pass; it is reported as-is rather than speculated on.

No CVEs or security advisories were located for Minn Kota or Johnson Outdoors marine electronics products. These are consumer recreational-marine accessories (trolling-motor remotes, anchor control, fish-finder pairing), not enterprise infrastructure, so defender relevance is low.

IEEE assignment

3 prefixes → "Johnson Outdoors Marine Electronics dba Minnkota", registered under two addresses [Confirmed] — IEEE MA-L (rows 27731, 33124, 34518)

Registry / block size

MA-L (24-bit OUI); holds 3 IEEE prefixes [Confirmed] — IEEE MA-L

HQ / country

1531 E Madison Ave, Mankato, MN 56001, US (90:B9:7D, C8:71:25 — Minn Kota's actual HQ/mfg site); 1220 Old Alpharetta Rd, Alpharetta, GA 30041, US (00:1A:29, address unexplained) [Confirmed] — IEEE MA-L

Company status

active [Confirmed] — minnkota.johnsonoutdoors.com

Device types

Bluetooth-enabled trolling-motor electronics and remotes, anchor control, fish-finder pairing accessories [Confirmed] — minnkota.johnsonoutdoors.com, minnkota-help.johnsonoutdoors.com

Notable products

i-Pilot, i-Pilot Link, Micro Remote-Bluetooth, Bluetooth Ulterra, Riptide Ulterra, One-Boat Network [Confirmed] — minnkota.johnsonoutdoors.com, minnkota-help.johnsonoutdoors.com, johnsonoutdoors.widen.net (Micro Remote-BT instruction sheet)

Verified sample prefixes (all MA-L, Johnson Outdoors Marine Electronics dba Minnkota)

90:B9:7D, C8:71:25, 00:1A:29 [Confirmed] — IEEE MA-L

Special note

IEEE publishes no assignment/registration date for OUI/MAC prefixes. Third-party maclookup.app entries show database-artifact dates (00:1A:29: "registered" 29 Nov 2006 / updated 10 Feb 2016; 90:B9:7D: 07 May 2011 / updated 17 Nov 2015; C8:71:25: 26 Feb 2020) — these are NOT IEEE facts and are not published as registration dates here.

[Confirmed] — maclookup.app (flagged as third-party artifact, not IEEE-sourced)

Related vendors

Humminbird (sister Johnson Outdoors brand; linked via the One-Boat Network wireless ecosystem, may hold separate OUI registrations) [Confirmed] — bassmaster.com (One-Boat Network coverage)

Analyst note

Three OUI blocks across two addresses and multiple Bluetooth product generations is a company-substance signal well beyond a bare single-OUI shell; the Alpharetta, GA address for 00:1A:29 diverges from Minn Kota's Mankato, MN site and is unexplained by sources found — flagged, not speculated on.