MAC address vendor

HTC — ~28 prefixes (MA-L); phone/VR brand, OUI = brand (ODM heritage, 2018 Google deal)

Primary prefix
00:09:2D
Block
MA-L
Status
Active

Summary

// what this is
HTC is registered to MAC prefix 00:09:2D and 27 more in the IEEE OUI database. When a device's MAC address begins with 00:09:2D, that block was registered by HTC — the OUI identifies the maker of the network hardware, which is not always the brand on the device.
// analyst note
An HTC OUI maps to the HTC brand; today a network-visible HTC MAC is most often a Vive VR headset/accessory or an older HTC phone.
[ 01 ] — Context

About this vendor.

Updated  ·  Confidence: High

HTC holds about 28 MA-L blocks registered as "HTC Corporation" at No. 23, Xinghua Rd., Taoyuan City, Taoyuan County, Taiwan. Verified samples include 00:09:2D, 00:23:76, BC:CF:CC, D4:20:6D, 7C:61:93, and AC:37:43. These OUIs appear on smartphones, VR headsets (the Vive line), tablets, and legacy Windows Mobile/PDA devices. HTC was a major ODM before it became a brand; in January 2018, Alphabet's FY2018 10-K notes Google completed the acquisition of a team of engineers and a non-exclusive IP license from HTC for $1.1 billion in cash (closing 2018-01-30, transferring roughly 2,000 HTC engineers to Google). The Vive VR line is a notable current product. An HTC OUI maps to the HTC brand. For triage, an HTC OUI maps to the HTC brand, and today a network-visible HTC MAC is most often a Vive VR headset/accessory or an older HTC phone.

IEEE assignment
~28 prefixes → "HTC Corporation", registered Taoyuan, Taiwan [Confirmed] — IEEE MA-L
Registry / block size
MA-L; ~28 blocks [Confirmed] — udger.com (IEEE-sourced)
HQ / country
No. 23, Xinghua Rd., Taoyuan City, Taoyuan County, Taiwan 330 [Confirmed] — udger.com
Company status
active; a major ODM before becoming a brand; Google acquired a team of engineers + non-exclusive IP license for $1.1B cash (closed 2018-01-30, ~2,000 engineers) [Confirmed] — Alphabet FY2018 10-K
Device types
smartphones, VR headsets (Vive), tablets, legacy Windows Mobile/PDA devices [Confirmed] — udger.com
Notable products
HTC One, U-series phones, Vive / Vive Pro VR headsets
Verified prefix sample
00:09:2D, 00:23:76, BC:CF:CC, D4:20:6D, 7C:61:93, AC:37:43 [Confirmed] — udger.com
Special note
OUI = brand despite HTC's ODM heritage. Today a network-visible HTC MAC is most often a Vive VR headset/accessory or an older HTC phone. Mobile devices commonly use randomized (locally administered) Wi-Fi MACs. The IEEE registry publishes no assignment dates, so none is stated here. [Confirmed]
Related vendors
Google (acquired part of HTC's mobile R&D, 2018)
Analyst note
An HTC OUI maps to the HTC brand; today a network-visible HTC MAC is most often a Vive VR headset/accessory or an older HTC phone.
[ 02 ] — OUI prefixes

Assignments by IEEE.

6 of 28
// registered prefixes6 of 28
  1. 00:09:2DMA-L
  2. 00:23:76MA-L
  3. BC:CF:CCMA-L
  4. D4:20:6DMA-L
  5. 7C:61:93MA-L
  6. AC:37:43MA-L
Listing 6 representative prefixes; this vendor holds 28 total assignments.
[ 03 ] — Related

Keep digging.