Hisense — multiple entities (MA-L); distinguish "Hisense Visual" (TVs) from "Hisense Broadband" (optics)
Summary
- // what this is
- Hisense Visual Technology is registered to MAC prefix
E4:3B:C9and 12 more in the IEEE OUI database. When a device's MAC address begins withE4:3B:C9, that block was registered by Hisense Visual Technology — the OUI identifies the maker of the network hardware, which is not always the brand on the device. - // analyst note
- A 'Hisense Visual Technology' OUI = a smart TV (very common, incl. rebadged Toshiba); a 'Hisense Broadband' OUI is a different signal — an optical transceiver/datacomm component plausible in datacenter/carrier contexts. Don't conflate.
About this vendor.
Hisense's MAC footprint spans several distinct registrants, and the most important distinction is between the consumer-TV business and an unrelated optical-components business. The consumer entities include "HISENSE VISUAL TECHNOLOGY CO.,LTD" (the TV business), "Qingdao Hisense Communications Co.,Ltd." (about 13 blocks), "Qingdao Hisense Electronics Co.,Ltd.", and "Qingdao Hisense Smart Life Technology Co., Ltd" — all in Qingdao, China. Separately, "Hisense broadband multimedia technology Co.,Ltd" makes optical transceivers and datacomm modules, a completely different signal. Verified samples include E4:3B:C9 and 88:B8:63 (Hisense Visual Technology), 2C:FE:E2 and 1C:7B:23 (Qingdao Hisense Communications), and 08:67:4E, 10:39:4E, B8:4D:EE (Hisense Broadband). These OUIs appear on smart TVs (including Roku TVs and Google/VIDAA TVs), appliances, ACs, and connected refrigerators, while the Broadband entity's blocks appear on optical transceivers. Hisense owns the Toshiba TV brand (acquired 2017–2018) and the Gorenje appliance brand. For triage, a "Hisense Visual Technology" OUI is a smart TV (very common, including rebadged Toshiba sets), whereas a "Hisense Broadband" OUI is an optical transceiver/datacomm component plausible in datacenter or carrier contexts — do not conflate the two.
- IEEE assignment
- multiple entities — "HISENSE VISUAL TECHNOLOGY CO.,LTD", "Qingdao Hisense Communications Co.,Ltd." (~13), "Qingdao Hisense Electronics Co.,Ltd.", "Qingdao Hisense Smart Life Technology Co., Ltd", and "Hisense broadband multimedia technology Co.,Ltd" (optics) [Confirmed] — IEEE MA-L
- Registry / block size
- MA-L; Qingdao Hisense Communications ~13 blocks [Confirmed] — maclookup.app (IEEE-sourced)
- HQ / country
- Qianwangang Road 218, Qingdao, Shandong 266510 (Visual Technology / Communications); Song Ling Road 399, Qingdao 266000 (Hisense Broadband), China [Confirmed] — maclookup.app
- Company status
- active [Confirmed] — maclookup.app
- Device types
- smart TVs (incl. Roku TVs, Google/VIDAA TVs), appliances, ACs, connected refrigerators; Hisense Broadband makes optical transceivers/datacomm modules [Confirmed] — maclookup.app
- Notable products
- Hisense / Toshiba smart TVs, VIDAA platform, Gorenje appliances; Hisense Broadband optical transceivers
- Verified prefix sample
- E4:3B:C9, 88:B8:63 (Hisense Visual Technology); 2C:FE:E2, 1C:7B:23 (Qingdao Hisense Communications); 08:67:4E, 10:39:4E, B8:4D:EE (Hisense Broadband) [Confirmed] — maclookup.app
- Special note
- Distinguish "Hisense Broadband" (optical/datacomm components) from the consumer TV registrant ("Hisense Visual Technology"). Hisense owns the Toshiba TV brand (2017–2018) and Gorenje. The IEEE registry publishes no assignment dates, so none is stated here. [Confirmed]
- Related vendors
- Toshiba TV (owned), Gorenje (owned)
- Analyst note
- A "Hisense Visual Technology" OUI = a smart TV (very common, incl. rebadged Toshiba sets); a "Hisense Broadband" OUI is a different signal entirely — an optical transceiver/datacomm component plausible in datacenter/carrier contexts. Don't conflate the two registrants.