Hanshow Technology — retail-IoT / electronic shelf label vendor (4 MA-L + 1 MA-M)

A MAC address beginning with 08:71:58, 78:8A:FB, 94:FF:34, or 1C:7D:51 belongs to Hanshow Technology Co., Ltd., a Chinese retail-IoT manufacturer, typically seen on electronic shelf labels (ESL) and adjacent in-store hardware. A fifth block, 98:6D:35:7/28 (MA-M sub-allocation), is registered to the closely related legal entity "Zhejiang Hanshow Technology Co., Ltd." at a separate Beijing address. The bare parent base 98:6D:35 is a shared IEEE Registration Authority MA-M block, not a Hanshow allocation, and must not be mapped to this vendor.

Hanshow is a top-3 global ESL vendor founded in 2012, with deployments reported across 55,000+ stores in 70+ countries and customers among more than half the world's top-100 retailers. Its product lines include the Nebular and Nebular Pro ESL tag families, Lumina Aqua and Polaris Pro digital price tags, in-store digital signage and smart-checkout hardware, and the "All-Star" IoT device-management cloud platform.

The five separate IEEE registrations (four MA-L blocks plus one MA-M sub-allocation) across two related legal-entity spellings are consistent with a high-volume networked-device manufacturer rather than a shell registrant, which is the basis for treating this as a full vendor entry instead of a bare single-OUI page. IEEE's public OUI data carries no assignment-date field for any of these blocks, so no registration date is recorded.

Company details beyond the registry addresses and the hanshow.com landing page — precise HQ street address, employee count, and any stock-exchange listing — could not be independently verified this pass; subpage and third-party lookups (hanshow.com /about-us and /newsroom, Wikipedia, maclookup.app, macvendors.com) returned no usable content. No security advisories specific to Hanshow ESL hardware were found either.

IEEE assignments

08:71:58, 78:8A:FB, 94:FF:34, 1C:7D:51 → "HANSHOW TECHNOLOGY CO.,LTD.", Jiaxing, Zhejiang, CN 314000 [Confirmed] — the IEEE MA-L registry (IEEE MA-L)

IEEE assignment (MA-M)

98:6D:35:7/28 (MA-M sub-allocation 986D357) → "Zhejiang Hanshow Technology Co., Ltd.", Beijing, CN 100012 [Confirmed] — the IEEE MA-M registry (IEEE MA-M). NOTE: the bare parent base 98:6D:35 is registered to "IEEE Registration Authority" (445 Hoes Lane, Piscataway NJ) — a shared block, not Hanshow's; do not map it to this vendor.

Registry / block size

4x MA-L (24-bit) + 1x MA-M sub-allocation (28-bit) = 5 total assignments [Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry. NOTE: IEEE's public OUI data publishes no assignment/registration date field; none is recorded here.

HQ / country

Registry addresses in Jiaxing, Zhejiang Province, CN and Beijing, CN; corporate presence CN [Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry. Precise corporate HQ street address, employee count, and any stock listing were Unknown this pass — hanshow.com subpages (/about-us, /newsroom) and a Wikipedia lookup 404'd.

Company status

active [Likely] — hanshow.com (live product/marketing site as of this pass)

Device types

electronic shelf labels (ESL), in-store digital signage, smart checkout, AIoT retail monitoring (inventory robots, smart carts) [Likely] — hanshow.com

Notable products

Nebular, Nebular Pro, Lumina Aqua, Polaris Pro (ESL tags); "All-Star" IoT device-management platform [Likely] — hanshow.com

Company scale claim

founded 2012; 55,000+ stores, 70+ countries; customers among 50%+ of the global top-100 retailers [Likely] — hanshow.com (single-source, vendor-stated)

Historic block

Unknown — no pre-existing/legacy OUI found for this vendor [Unknown]

Special note

two related legal-entity spellings ("HANSHOW TECHNOLOGY CO.,LTD." vs "Zhejiang Hanshow Technology Co., Ltd.") registered the MA-L and MA-M blocks respectively, at different addresses (Jiaxing vs Beijing) — treat both as the same corporate family for identification purposes

[Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry

Security context

no independent CVE or advisory specific to Hanshow ESL/retail-IoT hardware found this pass [Unknown]

Related vendors

none confirmed this pass [Unknown]

Analyst note

five separate OUI/MA-M assignments across two related legal entities, corroborated by an identifiable ESL product line, clear this entry for a full vendor page rather than a single-OUI shell — but HQ/scale details beyond the vendor's own marketing copy remain unverified.