Hangzhou BroadLink Technology — 9 prefixes (MA-L); alias of vendor-broadlink (smart-home IoT, OUI = brand + OEM-module caveat)

This slug is the longer legal-name form of the same IEEE registrant already enriched as vendor-broadlink — "Hangzhou BroadLink Technology Co., Ltd," a Chinese smart-home company founded in 2013 and based in Binjiang District, Hangzhou, Zhejiang (postcode 310052). It holds 9 MA-L blocks: eight registered to the Hangzhou entity (E8:70:72, 24:DF:A7, 34:8E:89, EC:0B:AE, 1C:D1:D7, E8:16:56, A0:43:B0, A8:DD:EC) and one — B4:43:0D — registered under the distinct legal name "Broadlink Pty Ltd" but at the same 310052 postcode, so it almost certainly belongs to the same corporate group. These OUIs appear on BroadLink's Wi-Fi universal IR/RF remote hubs (the RM series), smart plugs and power strips (SP/MP series), light switches, LED bulbs, environment/air-quality sensors, and thermostats. The analyst caveat mirrors a chipset-vendor lookup: BroadLink also ships its Wi-Fi modules, firmware, cloud, and app as a turn-key OEM package to other manufacturers, so a BroadLink OUI can surface on devices branded under entirely different names — and, conversely, some BroadLink-branded gear may present its chipset vendor's OUI. For triage, a BroadLink OUI indicates a BroadLink-platform device, but it does not by itself confirm the BroadLink consumer brand. IEEE publishes no assignment dates, so none is stated; any "date registered" on third-party MAC lookups (e.g. maclookup.app's "21 May 2019") is a database artifact, not an IEEE fact. Because the canonical entry already exists, the checker should resolve this slug as an alias rather than mint a second standalone page.

Canonical entry

this slug is an alias of /mac/vendor/broadlink/ (status DONE, last_updated 2026-06-14); same IEEE registrant, same 9 prefixes, same Hangzhou 310052 address [Confirmed] — /mac/vendor/broadlink/; IEEE the IEEE MA-L registry

IEEE assignment

9 prefixes → "Hangzhou BroadLink Technology Co., Ltd" (E8:70:72, 24:DF:A7, 34:8E:89, EC:0B:AE, 1C:D1:D7, E8:16:56, A0:43:B0, A8:DD:EC) + B4:43:0D under "Broadlink Pty Ltd", all MA-L, Hangzhou, China [Confirmed] — IEEE MA-L (lines 71, 1550, 7150, 8977, 15055, 24416, 27127, 33044, 39370)

Registry / block size

all MA-L (24-bit OUI); 9 blocks; no MA-M or MA-S assignments found in the IEEE MA-M registry or the IEEE MA-S registry [Confirmed] — IEEE the IEEE MA-L registry

Registrant name split

8 of 9 blocks read "Hangzhou BroadLink Technology Co., Ltd" (minor punctuation/casing variation across rows); B4:43:0D is registered as the separate legal name "Broadlink Pty Ltd" at the same 310052 postcode — treated as the same group, not independently confirmed as a subsidiary

[Likely] — IEEE the IEEE MA-L registry line 27127

HQ / country

Room 101, 1/F, Unit C, Building 1, No. 57 Jiang'er Road, Changhe Street, Binjiang District, Hangzhou, Zhejiang 310052, China; CN [Confirmed] — IEEE MA-L; hwaddress.com/company/hangzhou-broadlink-technology-coltd

Company status / founding

active; founded 2013; branded "BroadLink"; sells via FastCon-Radar platform across 30+ countries [Confirmed] — ibroadlink.com, csa-iot.org member page

Device types

Wi-Fi IR/RF universal remote hubs (RM mini/RM4/RM pro/RM Max), smart plugs & power strips (SP/MP series), light switches, LED bulbs, motion/PIR/radar sensors, door/window sensors, environment/air-quality sensors, thermostats, smart-home hubs; also OEM Wi-Fi modules to third-party makers

[Confirmed] — ibroadlink.com, home-assistant.io/integrations/broadlink, csa-iot.org

Vendor website

https://www.ibroadlink.com/ [Confirmed] — ibroadlink.com

Notable products

RM-series universal IR/RF hubs; SP-series smart plugs

Registration date

IEEE publishes NO assignment/registration date (the IEEE MA-L registry columns are Registry, Assignment, Organization Name, Organization Address only); maclookup.app surfaces a "21 May 2019" figure that is a third-party database artifact, not an IEEE fact — so none is stated

[Confirmed] — en.wikipedia.org/wiki/Organizationally_unique_identifier

Standards & ecosystems

Connectivity Standards Alliance (CSA/Matter) member; Amazon Alexa + Google Home integration; the RM Max hub was announced as Matter-certified in Jan 2026; proprietary FastCon BLE mesh [Confirmed] — csa-iot.org member page, homekitnews.com (2026-01-10)

OEM role

BroadLink supplies Wi-Fi modules, firmware, cloud, and app as a turn-key OEM package, so its OUI blocks may appear on devices branded under other names [Confirmed] — ibroadlink.com

Security context

2018 Attify post documented an evil-twin / rogue-AP attack against the BroadLink A1 air-quality sensor (deauth + reconnect to a malicious AP, requires the Wi-Fi password); 2019 academic paper "Beware of the App!" (arXiv:1901.10062) found BroadLink companion apps used global-broadcast discovery with no local encryption and sent device-state telemetry to servers in China; the e-Control app historically requested broad permissions and embedded unrelated SDKs. No CVE was found assigned to BroadLink devices in the public NVD/CVE records reviewed [Likely] — blog.attify.com/evil-twin-attack-on-the-broadlink-a1, arxiv.org/pdf/1901.10062, helpnetsecurity.com (2019-02-07), home-assistant.io/integrations/broadlink

Investors

JD.com and Qihu 360 are reported as BroadLink investors; single-source, not independently corroborated [Likely] — ibroadlink.com

Related vendors

chipset/module suppliers (some BroadLink-branded Wi-Fi gear may surface under its module/chipset vendor's OUI); third-party OEM customers shipping BroadLink modules

Analyst note

A BroadLink OUI indicates a BroadLink-platform device, but because BroadLink ships OEM modules it does not by itself confirm the BroadLink consumer brand; conversely, absence of a BroadLink OUI doesn't rule out BroadLink, since some devices present their chipset vendor's OUI.