MAC address vendor

Gionee Communication Equipment Co., Ltd. — 6 prefixes (MA-L)

Primary prefix
04:56:04
Block
MA-L

Summary

// what this is
Gionee Communication Equipment is registered to MAC prefix 04:56:04 and 5 more in the IEEE OUI database. When a device's MAC address begins with 04:56:04, that block was registered by Gionee Communication Equipment — the OUI identifies the maker of the network hardware, which is not always the brand on the device.
// analyst note
Multi-OUI (6 blocks), substantive consumer-electronics registrant with named products, market history, and a court-adjudicated device-trust incident, not a bare single-OUI shell. Original Shenzhen registrant is bankrupt; the brand persists in India under separate ownership — don't conflate the two entities when assessing 'company status'.
[ 01 ] — Context

About this vendor.

Updated  ·  Confidence: High

A MAC address beginning with one of six confirmed OUI prefixes — 04:56:04, B8:98:F7, B8:B4:2E, DC:DE:4F, 48:A3:80, or 34:78:D7 — belongs to Gionee Communication Equipment Co., Ltd., a Shenzhen-based Android smartphone maker, and is typically seen on a Gionee-branded mobile handset rather than networking or IoT hardware.

Gionee was founded in Shenzhen on 16 September 2002 and grew into one of the world's top-10 mobile handset makers at its peak, shipping Android smartphones to 40+ countries and regions, including carrier channels in eight countries. Its best-known model, the Gionee Elife S5, was marketed as the world's slimmest phone at launch.

The original Shenzhen entity declared bankruptcy in 2017 after its chairman lost company funds gambling. The Gionee brand survived the collapse: Karbonn's promoters acquired it in India in 2019 and continue releasing Gionee-branded phones there, including the Gionee Max Pro in 2021 — a different corporate owner from the OUI registrant below.

All six MA-L blocks register to the same Shenzhen entity and address family (21/F, Times Technology Building, No. 7028, Shennan/Shennan Road Avenue, Futian District, Shenzhen, Guangdong), confirming a genuine multi-OUI registrant rather than a bare single-block shell.

A documented device-trust incident is directly relevant to any Gionee MAC identification: Gionee subsidiary Shenzhen Zhipu Technology secretly installed Trojan-horse malware on tens of millions of Gionee smartphones between December 2018 and October 2019 to fraudulently inflate app-usage metrics. A Yiwu court found Zhipu guilty on 30 November 2020; the scheme netted roughly 27.9 million yuan, and Zhipu's legal representative received a 3.5-year prison term plus a 200,000-yuan fine.

IEEE's public the IEEE MA-L registry publishes no assignment or registration date for any of these six prefixes — the format is Registry, Assignment, Organization Name, Organization Address only. A third-party tool (maclookup.app) displays dates for two of the six (B8:98:F7 as 2013-11-12, B8:B4:2E as 2011-06-05), but these are third-party database artifacts, not IEEE facts, and are not recorded as IEEE registration dates here.

IEEE assignment
6 prefixes → "Gionee Communication Equipment Co., Ltd." (minor spelling/punctuation variants across records — same entity) [Confirmed] — IEEE MA-L (lines 10628, 11506, 11981, 25817, 34142, 34153)
Registry / block size
MA-L only (24-bit OUI); 6 confirmed blocks [Confirmed] — the IEEE MA-L registry
HQ / country
21/F, Times Technology Building, No. 7028, Shennan Road/Avenue, Futian District, Shenzhen, Guangdong, CN (postal code shown as 518000 on some rows, 518040 on others — both valid for Futian District) [Confirmed] — IEEE MA-L
Company status
original Shenzhen entity declared bankruptcy in 2017; the Gionee brand continues in India under different ownership (Karbonn's promoters, acquired 2019) [Confirmed] — en.wikipedia.org/wiki/Gionee
Device types
Android smartphones / mobile handsets [Confirmed] — en.wikipedia.org/wiki/Gionee, global.gionee.com
Notable products
Gionee Elife S5 (marketed as world's slimmest phone at launch); Gionee Max Pro (India, 2021, post-acquisition, different corporate owner) [Confirmed] — en.wikipedia.org/wiki/Gionee
Verified sample prefixes (all MA-L, Gionee Communication Equipment)
04:56:04, B8:98:F7, B8:B4:2E, DC:DE:4F, 48:A3:80, 34:78:D7 [Confirmed] — IEEE MA-L
Registration dates
not applicable — IEEE's public the IEEE MA-L registry has no date column for any of these 6 prefixes; a third-party tool (maclookup.app) shows dates for B8:98:F7 (2013-11-12) and B8:B4:2E (2011-06-05) but these are database artifacts, not IEEE facts
[Confirmed] — standards-oui.ieee.org/oui/oui.csv, maclookup.app
Special note
subsidiary Shenzhen Zhipu Technology installed Trojan-horse malware on tens of millions of Gionee smartphones (Dec 2018–Oct 2019) to fraudulently inflate app-usage metrics; Yiwu court verdict 30 Nov 2020 found Zhipu guilty, ~27.9M yuan illicit gain, legal representative sentenced to 3.5 years plus a 200,000-yuan fine
[Confirmed] — caixinglobal.com
Related vendors
BLU Products Inc. (Gionee cited as one of BLU's Chinese ODM hardware suppliers) [Confirmed] — /mac/vendor/blu-products/
Analyst note
multi-OUI (6 blocks), substantive consumer-electronics registrant with a documented product line and a court-adjudicated device-trust incident — not a bare single-OUI shell.
[ 02 ] — OUI prefixes

Assignments by IEEE.

6
// registered prefixes6
  1. 04:56:04MA-L
  2. B8:98:F7MA-L
  3. B8:B4:2EMA-L
  4. DC:DE:4FMA-L
  5. 48:A3:80MA-L
  6. 34:78:D7MA-L
[ 03 ] — Related

Keep digging.