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MAC address vendor

Generalplus — chipset maker; multimedia/toy/voice SoCs, OUI ≠ device brand (Sunplus spin-off)

[ 01 ] — Context

About this vendor.

Updated  ·  Confidence: Medium

Generalplus Technology Inc. is an active Taiwanese fabless SoC maker headquartered in the Hsinchu Science Park. It is registered as a MAC vendor ("Generalplus Technology Inc.") with at least one IEEE OUI block. Per its own corporate site, the company was incorporated in March 2004 and listed on the TWSE (ticker 4952 TT) on 2011-11-01, and it is the Sunplus spin-off that took over Sunplus's PMP/MP3/digital-photo-frame business line — a separate IEEE registrant from Sunplus, which is the key normalization point. Its silicon spans toy and audio SoCs, voice/sound ICs, low-cost consumer multimedia SoCs, and some camera/IoT SoCs. The key analyst point is the chipset pattern: a Generalplus OUI identifies a device built on Generalplus silicon regardless of the brand on the box. For triage, treat a Generalplus OUI as a low-cost consumer-multimedia or IoT silicon flag — expect it on toys, voice gadgets, and budget cameras rather than mainstream networking gear.

IEEE assignment
"Generalplus Technology Inc." [Confirmed] — IEEE oui.csv
Registry / block size
MA-L [Confirmed] — IEEE oui.csv
HQ / country
Hsinchu Science Park, Hsinchu, Taiwan [Confirmed] — generalplus.com
Company status
active; incorporated March 2004; listed on TWSE (4952 TT) 2011-11-01; Sunplus spin-off (took over Sunplus's PMP/MP3/digital-photo-frame line) [Confirmed] — generalplus.com, Sunplus annual report
Device types
toy/audio SoCs, voice/sound ICs, low-cost consumer multimedia SoCs, some camera/IoT SoCs [Confirmed] — generalplus.com
Notable products
multimedia/voice SoCs for toys, recorders, low-cost cameras
Verified prefix(es)
68:FB:95 [Confirmed] — IEEE oui.csv
Special note
Chipset-OUI flag. A Generalplus OUI identifies a device built on Generalplus silicon regardless of brand. Generalplus is a SEPARATE IEEE registrant from Sunplus (cross-ref the Sunplus entry). The IEEE registry publishes no assignment dates, so none is stated here. [Confirmed]
Related vendors
Sunplus Technology (former parent)
Analyst note
Treat a Generalplus OUI as a low-cost consumer-multimedia/IoT silicon flag, not a brand; expect it on toys, voice gadgets, and budget cameras rather than mainstream networking gear.
[ 02 ] — OUI prefixes

Assignments by IEEE.

1
// MA-L prefixes1
  1. 68:FB:95MA-L