MAC address vendor

Doro AB — 2 prefixes (MA-L)

Primary prefix
98:BA:39
Block
MA-L
Status
Active

Summary

// what this is
Doro AB is registered to MAC prefix 98:BA:39 and 1 more in the IEEE OUI database. When a device's MAC address begins with 98:BA:39, that block was registered by Doro AB — the OUI identifies the maker of the network hardware, which is not always the brand on the device.
// analyst note
A MAC beginning 98:BA:39 or 00:1D:29 identifies genuine Doro AB hardware — both are Doro's own IEEE MA-L blocks, not sub-allocations of a shared base. Independent device corroboration is stronger for 00:1D:29 (direct forum sighting) than for 98:BA:39 (registry-name-only); treat both prefixes as Confirmed registrations regardless.
[ 01 ] — Context

About this vendor.

Updated  ·  Confidence: High

A MAC address beginning with 98:BA:39 or 00:1D:29 belongs to Doro AB, a Swedish consumer-electronics company best known for senior-focused mobile phones, tablets, and smartwatches. Both prefixes are IEEE MA-L (/24) blocks registered directly under the identical name "Doro AB" — 98:BA:39 to a Malmö address and 00:1D:29 to an earlier Lund address — confirming two generations of hardware from the same registrant rather than a shared or third-party-administered block.

Doro AB was founded in 1974 and is listed on Nasdaq Stockholm under ticker DORO, headquartered in Malmö, Sweden. Its device line centers on accessibility: large-button feature phones in the 1000–6000 series, Android smartphones in the 8000 series, and the newer Doro Leva series (L10/L20/L30) announced in November 2024, alongside tablets, smartwatches, hearing-enhancement accessories, and remote controls.

The company formerly sold telecare and personal-alarm systems but spun that division off as a separate company, Careium AB, in 2021. As of November 2025, Norwegian smartwatch maker Xplora Technologies AS holds more than 90% ownership of Doro AB following a public tender offer, though Doro continues to operate and register hardware under its own name.

Independent corroboration differs slightly between the two prefixes. A MAC beginning 00:1D:29 has been directly cited in a network-discussion forum as belonging to a Doro device. 98:BA:39 is confirmed against the IEEE registry and restated by MAC-vendor lookup aggregators, but no independent device sighting was found for it as of this search — the registration itself remains Confirmed, just with a thinner independent-sighting layer.

IEEE assignment
2 prefixes → Doro AB, registered Malmö and Lund, Sweden (SE) [Confirmed] — the IEEE MA-L registry 98BA39, the IEEE MA-L registry 001D29
Registry / block size
MA-L (24-bit OUI); 2 IEEE-registered /24 blocks under the identical registrant name "Doro AB" [Confirmed] — the IEEE MA-L registry. NOTE: IEEE's public OUI data publishes no assignment/registration date; third-party lookup sites (e.g. maclookup.app) show dates of 2007-08-18 (001D29) and 2019-07-02 (98BA39), which are database ingestion artifacts, not IEEE facts.
HQ / country
Jörgen Kocksgatan 1B, Malmö, Skåne, SE 211 20 (registry address for 98:BA:39); Magistratsvägen 10, Lund, SE 226 43 (registry address for 00:1D:29) [Confirmed] — the IEEE MA-L registry
Company status
Active, publicly traded (Nasdaq Stockholm: DORO); majority-owned (>90%) by Xplora Technologies AS as of Nov 2025 following a public tender offer, continues operating as a distinct entity/brand [Confirmed] — en.wikipedia.org/wiki/Doro_(company), tradingview.com
Device types
Senior-focused feature phones (1000–6000 series), Android smartphones (8000 series), tablets, smartwatches, hearing-enhancement devices, remote controls; formerly telecare/alarm systems (spun off as Careium AB in 2021) [Confirmed] — en.wikipedia.org/wiki/Doro_(company)
Notable products
Doro Leva series (L10/L20/L30, announced Nov 2024) [Confirmed] — disabled-world.com
Verified sample prefixes (both MA-L, Doro AB)
98:BA:39, 00:1D:29 [Confirmed] — the IEEE MA-L registry 98BA39, the IEEE MA-L registry 001D29
Device-type corroboration
00:1D:29 has an independent forum sighting tying it to a Doro device; 98:BA:39 is corroborated only by registry-name-restating lookup aggregators, with no independent device sighting found as of this search [Likely for 98:BA:39 corroboration specifically; the registration itself is Confirmed] — adminsub.net/mac-address-finder/doro, mac.lc/company/doro-ab
Security context
Doro publishes a formal Vulnerability Disclosure Policy (acknowledge reports within 7 days, fix/advisory within 90 days); no CVE naming a Doro device specifically was found recorded in NVD as of an August 2026 search; no malware/botnet association was found for either prefix [Confirmed for the policy; sourced negative for CVE/malware] — doro.com/en-gb/security-reporting
Not this vendor
ANDDORO LLC (MA-M 6C9308E, MA-S 8C1F646F9; 1430 Broadway, New York, NY, US) merely shares the substring "doro" and is an unrelated registrant — must not be folded into Doro AB's footprint [Confirmed] — the IEEE MA-M registry 6C9308E, the IEEE MA-S registry 8C1F646F9
Related vendors
Careium AB (spun-off telecare/alarm division, 2021); Xplora Technologies AS (majority owner as of Nov 2025) [Confirmed] — en.wikipedia.org/wiki/Doro_(company)
Analyst note
Two independently registered MA-L blocks under the identical name "Doro AB" at two Swedish addresses confirm a genuine multi-generation vendor footprint, not a shared IEEE base or a bare single-OUI shell — do not fold in the unrelated "ANDDORO LLC" rows, which only match on substring.
[ 02 ] — OUI prefixes

Assignments by IEEE.

2
// registered prefixes2
  1. 98:BA:39MA-L
  2. 00:1D:29MA-L
[ 03 ] — Related

Keep digging.