BLU Products Inc — 9 prefixes (MA-L)

A MAC address beginning with one of BLU Products Inc.'s nine registered OUI prefixes belongs to BLU, a Miami-founded budget Android smartphone brand, and is typically seen on a consumer mobile handset rather than networking or IoT hardware.

BLU (styled "Bold Like Us") was founded in Miami in 2009 by Samuel Ohev-Zion. The company designs and markets unlocked Android smartphones built on hardware from Chinese ODMs (Tinno, Gionee, Koobee, QiKU, Doogee), sold through dealers, MVNOs, and retailers across the US, Latin America, and the Caribbean.

The nine blocks split into two registered-address clusters that track BLU's manufacturing history: seven at Miami addresses (mostly 8600 NW 36th Street Suite 200, with one earlier block at 10814 NW 33rd Street) and two at a Shenzhen, Guangdong, China address (CC794A, 58F102). IEEE's own free-text organization name appears both with and without a trailing period across records — the same entity, not a separate registrant. No MA-M or MA-S assignments exist for this org under any spelling.

In April 2018 the FTC settled with BLU Products Inc. and its co-owner/president over deceptive privacy and data-security claims: preinstalled ADUPS firmware/FOTA software had, since at least 2015, collected and transmitted full SMS content, real-time GPS, call/text logs, contacts, and installed-app lists beyond what BLU disclosed, and carried known vulnerabilities including command-injection flaws. The settlement imposed a 20-year mandated security program with biennial third-party assessments — relevant context for anyone triaging device risk off a BLU-identified MAC.

IEEE assignment

9 prefixes → "BLU Products Inc" / "BLU Products Inc." (same entity, inconsistent IEEE free-text formatting) [Confirmed] — IEEE MA-L

Registry / block size

MA-L only (24-bit OUI); no MA-M (the IEEE MA-M registry) or MA-S (the IEEE MA-S registry) records for this org under any spelling [Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry, the IEEE MA-S registry

HQ / country

8600 NW 36th Street Suite 200, Miami, FL 33166, US (current Miami registry address; one older block at 10814 NW 33rd Street, Miami, FL 33172) [Confirmed] — IEEE MA-L

Secondary registered address

Tower 4, Excellence Century Center, Shenzhen, Guangdong, CN 518000 (2 of 9 blocks) [Confirmed] — IEEE MA-L

Company status

active [Confirmed] — bluproducts.com, en.wikipedia.org/wiki/BLU_Products

Device types

consumer Android smartphones (unlocked, dealer/MVNO/retailer channel) [Confirmed] — en.wikipedia.org/wiki/BLU_Products

Notable products

unlocked budget Android smartphone line sold in US/Latin America/Caribbean [Confirmed] — en.wikipedia.org/wiki/BLU_Products

Verified sample prefixes (all MA-L, BLU Products Inc)

28:BC:05, 6C:56:40, 80:FD:7B, 0C:0C:EA, E4:C8:01, CC:79:4A, 60:72:0B, 80:FD:7A, 58:F1:02 [Confirmed] — IEEE MA-L

Registration dates

not applicable — IEEE's public the IEEE MA-L registry has no date column for any of these 9 prefixes; no date should be attributed to IEEE [Confirmed] — standards-oui.ieee.org/oui/oui.csv

Special note

2018 FTC settlement (BLU Products Inc. + co-owner/president Samuel Ohev-Zion) over preinstalled ADUPS firmware collecting excess data and carrying command-injection vulnerabilities; 20-year mandated security-assessment program [Confirmed] — ftc.gov press release

Related vendors

none confirmed (no shared registrant found in MA-M/MA-S)

Analyst note

multi-OUI, substantive consumer-electronics registrant (not a bare single-OUI shell); nine active blocks across two manufacturing-era addresses reflect ongoing device-generation churn typical of an active smartphone brand.