BBK Educational Electronics Corp., Ltd. — 7 prefixes (MA-L)

BBK Educational Electronics Corp., Ltd. — known in industry write-ups as EEBBK — is a Dongguan, Guangdong manufacturer founded in 1995 as one of three factories BBK Electronics founder Duan Yongping split the original company into; the other two lineages became Oppo/OnePlus/Realme and Vivo/iQOO. The registrant holds seven distinct MA-L OUI blocks in IEEE's registry, all under the identical name and the identical registered address (LiWu Industrial Park, Wusha, Chang'an, Dongguan, Guangdong), which rules out a bare single-prefix shell registration. Product evidence backs this up: a 2018 press release documents BBK Educational Electronics selecting QuickLogic's EOS S3 always-on-voice SoC for new voice-enabled tablets (S3 Pro, H20), alongside a broader line of electronic dictionaries, "learning machines," and DOT reading/repeater devices. By roughly October 2022 the brand had shifted toward "Guangdong Little Genius Limited Technology Corporation," a children's smartwatch maker — a plausible reason for continued MAC-address consumption across the block set. The company sits inside the same Chang'an, Dongguan industrial-park address cluster as vivo Mobile Communication Co., Ltd. and Guangdong Genius Technology Co., Ltd., but is registered under its own distinct name and must not be merged with either.

IEEE assignment

7 MA-L prefixes → "BBK EDUCATIONAL ELECTRONICS CORP.,LTD.", registered LiWu Industrial Park, Wusha, Chang'an, Dongguan, Guangdong, CN 523860 [Confirmed] — the IEEE MA-L registry (project mirror of IEEE's the IEEE MA-L registry), lines 10613, 18552, 34417, 34422–34425

Registry / block composition

MA-L (24-bit OUI) x7; no MA-M (the IEEE MA-M registry) or MA-S (the IEEE MA-S registry) rows found for this registrant name [Confirmed] — the IEEE MA-M registry, the IEEE MA-S registry

HQ / address

registry address is LiWu Industrial Park, Wusha, Chang'an, Dongguan, Guangdong, CN 523860; independent business-directory listings give ~76 Xingfa Road, Liwu Industry Zone, Wusha, Chang'an Town, Dongguan, postal code 523850 (one digit off the registry's 523860 — likely the same industrial zone, exact match not confirmable)

[Likely] — https://www.made-in-china.com/showroom/gdeebbk/, https://cn.kompass.com/c/bbk-education-electronics-co-ltd/cn160444/

Company status / founding

founded 1995 in Dongguan; part of the BBK Electronics conglomerate; brand identity later shifted toward "Guangdong Little Genius Limited Technology Corporation" (children's smartwatches) by ~Oct 2022 [Confirmed] — https://en.wikipedia.org/wiki/BBK_Electronics

Corporate lineage

one of the three original factories the BBK Electronics founder split the company into; the other two became the Oppo/OnePlus/Realme and Vivo/iQOO lineages [Confirmed] — https://en.wikipedia.org/wiki/BBK_Electronics

Device / product types

voice-enabled learning tablets (S3 Pro, H20), electronic dictionaries, "learning machines," DOT reading machines, repeaters; children's smartwatches under the later Little Genius brand [Confirmed] — https://www.prnewswire.com/news-releases/bbk-educational-electronics-corporation-ltd-selects-quicklogic-eos-s3-soc-for-new-voice-enabled-tablets-300686133.html

Notable partnership

selected QuickLogic's EOS S3 SoC (always-on voice / trigger-word recognition) for its 2018 tablet line [Confirmed] — prnewswire.com press release (above)

Verified prefixes (all MA-L, same registrant name/address)

80:41:4E, 30:9B:AD, 98:CF:53, 48:6B:2C, 6C:25:B9, 2C:28:2D, 48:13:F3 [Confirmed] — the IEEE MA-L registry

Registration date

Unknown — IEEE's the IEEE MA-L registry export has no assignment/registration date column; no date is recorded or invented for any of the seven blocks, and any third-party "date registered" figure would be a database artifact, not an IEEE fact

[Confirmed] — the IEEE MA-L registry (no date column present)

Related vendors

shares the Chang'an, Dongguan industrial-park address cluster with vivo Mobile Communication Co., Ltd. and Guangdong Genius Technology Co., Ltd., each a separate, distinct MA-L registrant — not to be merged with this entry [Likely] — the IEEE MA-L registry (address-cluster comparison, same file)

Security context

no CVEs or security advisories found for this vendor in a light, non-exhaustive search pass; this is an absence-of-findings result, not a confirmed clean record [Unknown] — light web research pass, no citable source