MAC address vendor

ADVANTECH CO., LTD. — 2 prefixes (MA-L); industrial / embedded computing, OUI = brand

Primary prefix
00:D0:C9
Block
MA-L
Status
Active

Summary

// what this is
Advantech is registered to MAC prefix 00:D0:C9 and 1 more in the IEEE OUI database. When a device's MAC address begins with 00:D0:C9, that block was registered by Advantech — the OUI identifies the maker of the network hardware, which is not always the brand on the device.
// analyst note
An 00:D0:C9 or 74:FE:48 address in ARP/DHCP almost always identifies Advantech-branded industrial/embedded hardware — IPCs, gateways, panel PCs — typically on OT/factory-floor or edge segments. Sibling Advantech-family prefixes resolve to the same brand but different registrants, and a MAC prefix is trivially spoofable, so don't rely on it for access control.
[ 01 ] — Context

About this vendor.

Updated  ·  Confidence: High

A MAC address beginning with 00:D0:C9 or 74:FE:48 belongs to ADVANTECH CO., LTD., the Taipei-headquartered parent company of the Advantech industrial- and embedded-computing group, and typically appears on industrial PCs (IPCs), embedded single-board computers, IoT gateways (the UNO and WISE series), panel PCs and HMI, industrial automation and I/O modules, and network appliances.

The IEEE registry assigns exactly two MA-L blocks to this legal-entity string — roughly 33.6 million addresses — and no MA-M or MA-S sub-allocations. Both records carry Taipei, Taiwan addresses. Advantech is one of the world's largest industrial-computing vendors and a direct peer to Kontron and ADLINK.

The wider Advantech corporate family holds several other IEEE registrant strings that are RELATED but legally distinct and must not be merged into this entry: Advantech Technology (CHINA) Co., Ltd. (the Kunshan, Jiangsu manufacturing subsidiary, which holds 00:0B:AB, C4:00:AD, CC:82:7F and 28:87:AF), Advantech Czech (C4:B1:6B), Advantech AMT Inc. of Canada (00:0E:02), and the similarly-named but unrelated Korean entity ADVANTECH TECHNOLOGIES CO.,LTD (00:14:53). Each is registered separately with IEEE and is covered by its own entry.

For triage, an 00:D0:C9 or 74:FE:48 address in ARP/DHCP almost always identifies Advantech-branded industrial or embedded hardware — IPCs, gateways, panel PCs — typically on OT/factory-floor or edge segments. A sibling Advantech-family prefix indicates the same brand but a different registrant, so resolve the specific prefix rather than assuming this record.

IEEE assignment
2 prefixes → "ADVANTECH CO., LTD." (Taiwan parent entity) [Confirmed] — the IEEE MA-L registry (IEEE MA-L)
Registry / block size
MA-L (24-bit OUI); 2 confirmed blocks (~33.6M addresses); no MA-M/MA-S assignments found for this registrant [Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry, the IEEE MA-S registry
HQ / country
Taipei, Taiwan (TW) [Confirmed] — IEEE the IEEE MA-L registry, advantech.com
Company status
active; one of the world's largest industrial-computing vendors [Confirmed] — advantech.com
Device types
industrial PCs (IPCs), embedded SBCs/boards, IoT gateways (UNO, WISE series), panel PCs/HMI, industrial automation/IO, network appliances [Confirmed] — advantech.com
Notable products
UNO/WISE IoT gateways, industrial PCs, panel PCs/HMI
Verified prefixes (all MA-L, identical registrant)
00:D0:C9, 74:FE:48 [Confirmed] — the IEEE MA-L registry
IEEE registration date
not published by IEEE; third-party "date registered" figures are database artifacts, not IEEE facts, and are not recorded as such here [Unknown] — standards.ieee.org/products-programs/regauth/
Special note
OUI = BRAND. This entry covers the Taiwan parent registrant ONLY. Advantech Technology (CHINA) Co., Ltd. (00:0B:AB, C4:00:AD, CC:82:7F, 28:87:AF) is a related but distinct IEEE registrant with its own entry — do not fold its prefixes into this record. Peer to Kontron/ADLINK. [Confirmed]
Related vendors
Advantech Technology (CHINA) Co., Ltd. (China subsidiary); Advantech Czech (C4:B1:6B); Advantech AMT Inc. Canada (00:0E:02); ADVANTECH TECHNOLOGIES CO.,LTD (Korea, 00:14:53, unrelated despite the name); Kontron, ADLINK (embedded/industrial-computing peers)
Analyst note
An 00:D0:C9 or 74:FE:48 address in ARP/DHCP almost always identifies Advantech-branded industrial/embedded hardware — IPCs, gateways, panel PCs — typically on OT/factory-floor or edge segments. Sibling Advantech-family prefixes resolve to the same brand but to different registrants, and a MAC prefix is trivially spoofable, so don't rely on it for access control.
[ 02 ] — OUI prefixes

Assignments by IEEE.

2
// registered prefixes2
  1. 00:D0:C9MA-L
  2. 74:FE:48MA-L
[ 03 ] — Related

Keep digging.