Adero Inc — A0:34:1B (MA-L)
Summary
- // what this is
- Adero is registered to MAC prefix
A0:34:1Bin the IEEE OUI database. When a device's MAC address begins withA0:34:1B, that block was registered by Adero — the OUI identifies the maker of the network hardware, which is not always the brand on the device. - // analyst note
- Single-OUI, now-defunct vendor. A0:34:1B most likely appears on legacy TrackR BLE tag hardware rather than any current shipping product.
About this vendor.
A MAC address starting A0:34:1B was assigned to Adero Inc, and on real-world networks it most likely identifies a TrackR-brand Bluetooth Low Energy item-finder tag rather than a Wi-Fi or Ethernet device.
The prefix is a single IEEE MA-L (24-bit) registration, held by Adero Inc at 7410 Hollister Ave, Goleta, CA 93117. No related MA-M or MA-S sub-blocks appear under Adero, PhoneHalo, or TrackR in the registries checked, so this is the company's only known OUI assignment.
Adero Inc is the October 2018 rebrand of PhoneHalo Inc., the Goleta/Santa Barbara startup that shipped the TrackR line of coin-sized BLE 4.0 item finders — reportedly over 5 million units sold by August 2017. After rebranding, the company pivoted toward enterprise asset-tracking and connected-home hardware, laying off roughly 45% of its staff in February 2019.
The company appears to have ceased operations: TrackR/Adero app support was discontinued in August 2021, and no current website or active product listing was found. IEEE's public OUI data publishes no assignment date for this or any prefix, so any third-party "date registered" figure would be a database artifact, not an IEEE fact — none was recorded here.
- IEEE assignment
- A0:34:1B → Adero Inc, registered Goleta, CA, US [Confirmed] — the IEEE MA-L registry (IEEE MA-L)
- Registry / block size
- MA-L (24-bit OUI); single registration, no MA-M/MA-S sub-blocks found [Confirmed] — the IEEE MA-L registry, the IEEE MA-M registry, the IEEE MA-S registry (no matches for Adero/PhoneHalo/TrackR)
- HQ / country
- 7410 Hollister Ave, Goleta, CA 93117, US [Confirmed] — IEEE MA-L registry
- Company status
- inactive — TrackR/Adero app and operations discontinued August 2021 [Confirmed] — Wikipedia (TrackR), general web search (no current site found)
- Device types
- Bluetooth Low Energy (BLE 4.0) item-finder tags (TrackR line) [Confirmed]; possibly Wi-Fi-capable hub/gateway hardware from the 2018-2019 enterprise pivot [Likely, device-to-OUI mapping not directly sourced] — en.wikipedia.org/wiki/TrackR, techcrunch.com/2018/10/19/trackr-adero/
- Notable products
- TrackR BLE item trackers, 5M+ units sold by August 2017 [Confirmed] — en.wikipedia.org/wiki/TrackR
- Company history
- founded 2009 as PhoneHalo Inc. by Chris Herbert and Christian Smith; rebranded to Adero Inc. October 2018 with a pivot to enterprise asset tracking; laid off ~45% of staff February 2019 [Confirmed] — techcrunch.com/2018/10/19/trackr-adero/, techcrunch.com/2019/02/08/item-tracking-startup-adero-is-laying-off-45-of-staff-just-weeks-after-it-pivoted/
- Registration date
- not published — IEEE the IEEE MA-L registry carries no assignment/registration date field [Unknown] — the IEEE MA-L registry
- Related vendors
- PhoneHalo Inc. (predecessor brand, same company/OUI) [Confirmed] — en.wikipedia.org/wiki/TrackR
- Analyst note
- single-OUI vendor; the company appears defunct since 2021, so this prefix is more likely encountered on legacy/secondhand TrackR hardware than on any currently-shipping product [Likely] — techcrunch.com, en.wikipedia.org/wiki/TrackR