Action Target, Inc. — MAC prefix identification

A MAC address beginning 70:5E:AA matches an IEEE MA-L assignment to Action Target, Inc.; it does not identify a particular device or product. The supplied company material describes Action Target’s shooting-range equipment and technology, but does not connect any product or device category to this prefix.

For 48-bit MAC addresses using the 24-bit prefix 70:5E:AA, 24 bits remain for suffix values, allowing 2^24 (16,777,216) possible values. In the first byte, 70 (binary 01110000), the Group and Local bits are both zero. This describes address structure and capacity, not devices, shipments, or observed use.

Action Target’s materials describe SmartRange AXIS range management, integrations with point-of-sale systems, target equipment, and range products and services. These company-level details provide context, not evidence that those products use 70:5E:AA. A captured matching address supports the registry-prefix match only; it does not establish deployment, traffic prevalence, current vendor identity, or security status.

Registry match

70:5E:AA is assigned to Action Target, Inc. [Confirmed] — https://standards-oui.ieee.org/oui/oui.csv

Prefix length

24 bits of a 48-bit MAC address, leaving 24 suffix bits and 2^24 (16,777,216) possible suffix values. This is a calculation, not a device or shipment count. [Confirmed] — https://www.rfc-editor.org/rfc/rfc7042.txt

First-byte bits

Group bit 0 and Local bit 0 for this prefix; changing either bit changes the prefix. [Confirmed] — https://www.rfc-editor.org/rfc/rfc7042.txt

Device category

No device category is explicitly mapped to this exact prefix. [Unknown]

Company

Action Target, Inc. [Confirmed] — https://standards-oui.ieee.org/oui/oui.csv. The IEEE MA-L listing assigns prefix 70:5E:AA to Action Target, Inc.; this registry record does not establish deployment or connect the prefix to particular products. Separately, Action Target’s July 2021 release describes its wireless Genesis target retriever and SmartRange Axis cloud connectivity for remote product updates and diagnosis. Its May 2026 release describes SmartRange AXIS Connect POS integration through an open API.

Registry

MA-L [Confirmed] — https://standards-oui.ieee.org/oui/oui.csv

Prefixes

70:5E:AA [Confirmed] — https://standards-oui.ieee.org/oui/oui.csv

Total prefix count

1 [Confirmed] — https://standards-oui.ieee.org/oui/oui.csv

Country

United States [Confirmed] — https://actiontarget.com/press-release/action-target-launches-sra-connect-partner-program/

Device types

Unknown [Unknown]

Notable products

SmartRange AXIS; Genesis target retriever [Confirmed] — https://actiontarget.com/press-release/action-target-to-demonstrate-innovative-range-technology-at-nssf-range-retailer-expo/; SmartRange AXIS Connect

[Confirmed] — https://actiontarget.com/press-release/action-target-launches-sra-connect-partner-program/

Industry

Shooting-range equipment and technology; range management systems and services [Confirmed] — https://actiontarget.com/press-release/action-target-and-celerant-streamline-shooting-range-operations/

Organization status

Described as a privately owned business in a July 7, 2021 press release; current ownership status is Unknown [Confirmed] — https://actiontarget.com/press-release/action-target-to-demonstrate-innovative-range-technology-at-nssf-range-retailer-expo/

Website

https://actiontarget.com/press-release/action-target-launches-sra-connect-partner-program/ [Confirmed]

Related vendors

BizzFlo; Celerant; Coreware; DefenderPOS; Flowstate; OtterText [Confirmed] — https://actiontarget.com/press-release/action-target-launches-sra-connect-partner-program/

Assignment dates

Assignment dates are unavailable in these IEEE CSV records. [Confirmed] — https://standards-oui.ieee.org/oui/oui.csv