7HUGS LABS — MA-L 38:D7:CA (Sevenhugs Smart Remote)

7Hugs Labs S.A.S. — the company behind the Sevenhugs brand — holds a single IEEE MA-L block, 38:D7:CA, registered to "7HUGS LABS" at 29 bd Romain Rolland, Montrouge, France. Founded in 2014 and based near Paris, the company built ultra-wideband (UWB) location software and shipped a consumer product on it: the Sevenhugs Smart Remote, a screen-based "point and control" universal remote that used Wi-Fi, Bluetooth, and infrared to drive smart-home and A/V gear. That Wi-Fi radio is what warrants the OUI. Two SKUs reached market — the Smart Remote U (~$199) and Smart Remote X (~$299) — and both drew independent coverage from outlets like CNN Underscored and What to Watch. On November 5, 2020, Qorvo, Inc. (Nasdaq: QRVO) acquired 7Hugs Labs, folding its roughly 35-person UWB team into Qorvo's mobile-products business. The Sevenhugs remote line was subsequently discontinued; the support site no longer resolves, so devices bearing this prefix are end-of-life IoT hardware with no ongoing firmware updates. This is a substantive registrant with a documented company, product, reviews, and a verifiable corporate acquisition — not a bare single-OUI shell — despite holding only the one 38:D7:CA block.

IEEE assignment

38:D7:CA → 7HUGS LABS, Montrouge, FR [Confirmed] — IEEE MA-L

Registry / block size

MA-L (24-bit OUI, /24 block) [Confirmed] — the IEEE MA-L registry. Single exact, unambiguous name match on "7HUGS LABS"; no MA-M (the IEEE MA-M registry) or MA-S (the IEEE MA-S registry) allocations found, so this is the vendor's only OUI in the cached registry data.

HQ / country

29 bd Romain Rolland, Montrouge, FR 92120 (registry address); company operated as 7Hugs Labs S.A.S. / Sevenhugs, near Paris, France [Confirmed] — the IEEE MA-L registry; https://www.qorvo.com/newsroom/news/2020/qorvo-acquires-uwb-software-provider-7hugs-labs

Company status

acquired / product line discontinued — 7Hugs Labs was acquired by Qorvo, Inc. on 2020-11-05; ~35-person UWB team joined Qorvo's Mobile Products business; the Sevenhugs Smart Remote line is discontinued and the support site (support.sevenhugs.com) no longer resolves [Confirmed acquisition; discontinuation Likely from support-site NXDOMAIN + third-party reporting] — https://www.qorvo.com/newsroom/news/2020/qorvo-acquires-uwb-software-provider-7hugs-labs ; https://www.globenewswire.com/news-release/2020/11/05/2120942/0/en/Qorvo-Acquires-UWB-Software-Provider-7Hugs-Labs-S-A-S.html

Founded

2014 [Confirmed] — https://www.qorvo.com/newsroom/news/2020/qorvo-acquires-uwb-software-provider-7hugs-labs

Device types

Wi-Fi / Bluetooth / infrared universal smart-home remote control [Confirmed] — https://www.cnn.com/2019/07/29/cnn-underscored/sevenhugs-smart-remote-u-x-pricing-features

Notable products

Sevenhugs Smart Remote U (~$199) and Smart Remote X (~$299) — screen-based "point and control" universal remotes [Confirmed] — https://www.cnn.com/2019/07/29/cnn-underscored/sevenhugs-smart-remote-u-x-pricing-features ; https://www.whattowatch.com/reviews/sevenhugs-smart-remote-review-its-smart-its-sexy-its-not-great-remote

Technology focus

ultra-wideband (UWB) location software (the asset Qorvo acquired) [Confirmed] — https://www.qorvo.com/newsroom/news/2020/qorvo-acquires-uwb-software-provider-7hugs-labs

Registration date

none — IEEE publishes NO assignment/registration date for OUI blocks; the IEEE MA-L registry schema is only Registry, Assignment, Organization Name, Organization Address. Any "date registered" on third-party MAC lookup sites is a database artifact, not an IEEE fact, and is not recorded here. (The 2020-11-05 Qorvo acquisition is a corporate-event date, not an OUI registration date.)

[Confirmed] — the IEEE MA-L registry

Parent company (post-acquisition)

Qorvo, Inc. (Nasdaq: QRVO) [Confirmed] — https://www.qorvo.com/newsroom/news/2020/qorvo-acquires-uwb-software-provider-7hugs-labs

Security note

no CVEs, advisories, or botnet/abuse reports found for this vendor/device. As a discontinued, unsupported consumer IoT device, any residual risk is the generic end-of-life exposure (no firmware updates), inferred from the discontinuation itself — not from any specific advisory

[Likely] — no vendor-specific security advisory found in this pass

Analyst note

A 38:D7:CA prefix reliably identifies a Sevenhugs Smart Remote (or other 7Hugs Labs Wi-Fi hardware). Single OUI, but a well-documented company with product reviews and a verifiable Qorvo acquisition — substantive, not a shell.